In today’s digital landscape, a website isn’t just a digital brochure—it’s a core business tool.

Whether you’re building a small business, launching a product, or elevating an established brand, visual identity plays a crucial role in shaping how people perceive, remember, and trust you. Here’s why it matters.

Website builders like Squarespace and Wix promise a quick, affordable way to get online without learning to code, but what about WordPress—the world’s most popular website platform?